ERTH

Mo Tarek (Mohamed Tarek El-Fatatry) founded ERTH (Electronic Recycling Through Heroes) in 2019 with a clear belief: e-waste is not just a crisis, but a chance to innovate and build a circular economy. His conviction rests on three pillars:

• Environmental Responsibility: Malaysia produces over one million tons of e-waste annually. Mo saw the danger of toxic materials leaking into landfills and committed to diverting electronics away from this fate.

• Community Empowerment: ERTH’s model rewards everyday people—“heroes”—with cash or vouchers when they recycle responsibly. This conviction reframes recycling from a burden into a shared mission where citizens are active participants.

• Economic Innovation: By partnering only with licensed recovery factories, ERTH ensures that discarded electronics are dismantled and processed according to best practices, turning waste into valuable raw materials.

Here is what thebfg.team has found and verified:

1. ERTH has already diverted more than 500 tons of e-waste from landfills.